The Freedom of Simplicity

“The Capsule Makeup Bag” is based on the “capsule wardrobe,” a term coined by Susie Faux in the 1970s. Susie, a boutique owner in London, wanted to streamline her client’s wardrobe with high-quality, tailored pieces that could be mixed and matched. The concept became popular in the United States in the 1980s when Donna Karan introduced her Seven Easy Pieces.

This concept got me thinking about my makeup collection. Having had a career in cosmetics, I acquired an incredible number of products. However most had expired, were the wrong shade, or were too trendy for real life. Yet once these beauty products found their way into my makeup bag, that is where they stayed. A collection of impulse buys that had come with the promise of a flawless face, plump lips, and lush lashes.

As 2020 ended I realized it was time to let go of the excess in my makeup wardrobe. I know my must-haves; the few tried and true color cosmetics that make me look and feel my best. So, with “the freedom of simplicity” as my mantra, I began to purge: into the trash went bright red lipstick, blue mascara, and metallic eye shadows.

I am now the proud owner of cosmetics I love to use. I have a minimum of quality products that offer maximum results. With a daily routine that is quick and easy, I find myself enjoying applying makeup again.

Become your own beauty editor.

JoAnn Gerardo started her career in cosmetology as a hairstylist but soon discovered that her true passion was cosmetics. As a makeup artist, she represented many prestigious brands including Chanel and Laura Mercier. She also worked as a regional training manager for Shiseido Cosmetics and as the fragrance and cosmetics manager for Barneys New York in Scottsdale. Currently JoAnn is an Independent Beauty Consultant with Mary Kay Cosmetics.

Get more great tips and insights from JoAnn at:

www.marykay.com/jgerardo
https://www.facebook.com/gerardo.fountainhills

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